adidas Originals was made original by the people and communities who took it from sport to culture in their own ways.

In a global 360º campaign we illustrated this idea through the brand’s most famous silhouettes — SUPERSTAR, GAZELLE, and SAMBA, three icons that found their way into the centers of cultures around the world, through three unique journeys in time.

This is a dedication, a love letter, to the Originals who made adidas who it is today, be they the names we know and grew up with, or the ones we’ll never know.

Made up of three anthemic films for each shoe and a global museum of Originals, this campaign was a reset for adidas Originals and one of the biggest undertakings from the brand in recent history.

Three Icons. Three Directors. Three stripes.

Three Films. One World.

The films link together in a triptych featured in retail stores globally.
One unique scene is shared by each protagonist, representing our intersecting timelines, and giving a moment of calm for each protagonist as they link up.

THREE PANELS

A gallery of Originals painted the globe, with celebrity and non-celebrity alike representing the Originals ethos.

A 1000 ORIGINALS

Awards:
Cannes 2024
Superstar - Film - Consumer Goods, Bronze Lion
Superstar - Film Craft, Color Correcting / Grading, Bronze Lion
Campaign - Film - Culture & Context Shortlist
Superstar - Film Craft, Direction Shortlist
Superstar - Film Craft, Cinematography Shortlist
Superstar - Film Craft, Editing Shortlist
Gazelle - Film Craft, Editing Shortlist

D&AD 2024
Superstar - Cinematography, Wood Pencil
Gazelle - Cinematography, Wood Pencil

Clio Sports 2023
Superstar - Film, Gold
Superstar - Film Craft, Sound Design, Gold
Superstar - Film Craft, Direction, Silver
Gazelle - Film, Bronze
Gazelle - Film Craft, Sound Design, Silver
Gazelle - Film Craft, Direction, Silver
Samba - Film, Bronze
Samba - Film Craft, Sound Design, Silver
Samba - Film Craft, Direction, Silver

Clios 2024
Superstar - Direction, Silver
Superstar - Cinematography, Silver
Superstar - Production Design, Bronze

One Show 2024
Film Campaign - Bronze
Superstar - Cinematography, Silver
Superstar - Editing, Silver
Superstar - Direction, Bronze
Campaign - Editing, Bronze

Shots 2024
Gazelle - Editing, Gold
Gazelle - Cinematography, Gold
Gazelle - Direction, Bronze

One Club 2024
Superstar - Editing, Silver
Superstar - Cinematography, Silver
Gazelle - Editing, Bronze
Gazelle - Film, Bronze

Ciclope Awards 2023
Superstar—Editing, Gold
Superstar—Direction, Gold
Superstar—Cinematography, Silver
Gazelle—Editing, Gold
Gazelle—Cinematography, Silver
Gazelle—Styling + Costume Design, Silver
Gazelle—Direction, Bronze

Press:
Adage
LBB
BOF
Complex
Campaign
The Drum
Culted
Russh
Ads of the World
Creative Review
Marketing Dive
Highxtar
Sneaker Jagers
Fashion Network
The Industry Fashion
Marketing Interactive
Fashion Network
Arch
The Message

Production Team:
Production Company: Love Song
Superstar Director: Daniel Wolfe
Gazelle Director: Will Dohrn
Samba Director: Justyna Obasi
Stills Photographer: Chadwick Tyler
Edit: Cut & Run
Sound: Barking Owl
Color: Company 3
Post & VFX: Mathematic