Keep It Oscar

Oscar Mayer

Step 1: Move to America.
Step 2: Work on the hot dog account.
Step 3: Relaunch one of America’s favourite brands with a seriously unserious platform.
Step 4: Create Yum Choir.

Some very silly radio spots.

Making its TikTok debut, the optimized edit gained the Oscar Mayer account 43K followers and 6114K likes.
(The spot has also been watched 74 million times with pretty positive reviews, some of which are below.)

A few more pieces of social.
There’s more, but this is enough for now.

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Press
Adweek
AdAge
AdAge - Kraft Heinz No. 4 on Ad Age’s 2021 Marketers of the Year list.
Marketing Drive
USA Today
LBB
Food Drive
Reel 360

Director - Calmatic