Dry July is a charity asking people to give up alcohol during July to raise money for those affected by cancer. Ducking Autocorrect highlighted one of the benefits of giving up the booze for the month - text message autocorrects, a tell-tale sign of having had a few too many.
This campaign cost $0 to produce, let us say 'dick' and 'auto-erect,' and was hugely successful at targeting an audience who have no interest in taking a month off the booze. It also helped Dry July have their most successful year of fundraising ever.
Awards:
AWARD, Gold, Copywriting, Radio Campaign
AWARD, Gold, Charity Radio Campaign
AWARD, Gold, Charity, Individual Radio, God Donut
AWARD, Gold, Copywriting, Radio, God Donut
AWARD, Gold, Charity Individual Radio, Right As Drain
AWARD, Gold, Copywriting, Radio, Right As Drain
AWARD, Silver, Charity Individual Radio, Ducking Seriously?
AWARD, Silver, Copywriting, Radio, Ducking Seriously?
AWARD, Silver, Charity Individual Radio, William Shark Pear
AWARD, Bronze, Copywriting, Radio, William Shark Pear
Siren Radio Awards, Gold - Ticket To Cannes
Siren Radio Awards, Silver, Campaign
One Show, Merit, Campaign
Spikes Asia, Shortlist, Individual, Ducking Seriously?
Spikes Asia, Shortlist, Individual, William Shark Pear
Spikes Asia, Shortlist, Individual, God Donut
Spikes Asia, Shortlist, Copywriting, William Shark Pear
Spikes Asia, Shortlist, Social Behaviour & Cultural Insight