A Little Bit Of Sun In Every Bite
Sunbites
A Little Bit of Sun In Every Bite is a brand platform that went back to Sunbites’ fundamentals - the sun. That big flaming orb of fire that keeps us all alive and grows all the good stuff found in Sunbites snacks.
The new brand launch was the highest performing commercial in PepsiCo testing, increasing the brand’s awareness by 70%.
If you’re after a pun about the sun, look no further…
Special Build OOH
Solar panels on the top of bus shelters would collect power during the day for heaters in the evening, representing one of the many reasons Sunbites loves the sun.
A Modular Approach
For year 2 we were able to use the same animation framework, to create dynamic pieces of content relevant to each snack.
GRAIN WAVES
WHOLEGRAIN CRISPS
SNACK CRACKERS
Creative Team:
Creative Director: Ben Clare & Darren Wright
Copywriter: Celia Mortlock
Art Director: Mick Pollard
Production: Buck