Brand Book Cook Book
Apeel
Half brand book, half cookbook, this guide both explains and embodies Food Gone Good, with every page approached as if it was a print ad of it’s own.
Imbued with themes and tropes from cookbooks, this guide to feeding the world from the office to the kitchen, is now in the hands of every Apeel employee and is a key part of on-boarding.
The Recipe section includes contributions from Apeel’s employees, ranging from farming, to distribution, to retail partners.
